{"id":6669,"date":"2024-11-11T10:09:16","date_gmt":"2024-11-11T09:09:16","guid":{"rendered":"https:\/\/finanedi.es\/blog\/?p=6669"},"modified":"2024-11-11T10:10:18","modified_gmt":"2024-11-11T09:10:18","slug":"como-hacer-un-buen-clipping-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/finanedi.es\/blog\/como-hacer-un-buen-clipping-para-tu-empresa\/","title":{"rendered":"C\u00f3mo hacer un buen clipping para tu empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6669\" class=\"elementor elementor-6669\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68bff3 e-flex e-con-boxed e-con e-parent\" data-id=\"d68bff3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c214c57 elementor-widget elementor-widget-text-editor\" data-id=\"c214c57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>clipping<\/strong> es una herramienta esencial para cualquier empresa que desee mantenerse informada sobre su presencia en los medios de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2ce511 e-flex e-con-boxed e-con e-parent\" data-id=\"e2ce511\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4a1ee elementor-widget elementor-widget-heading\" data-id=\"2d4a1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el clipping?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eb467f e-flex e-con-boxed e-con e-parent\" data-id=\"2eb467f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d15d8c elementor-widget elementor-widget-text-editor\" data-id=\"6d15d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>clipping<\/strong>, tambi\u00e9n conocido como seguimiento de medios o monitorizaci\u00f3n de medios, es el proceso de recopilar y analizar menciones de una empresa, marca, producto o individuo en los medios de comunicaci\u00f3n. Estas menciones pueden incluir art\u00edculos de prensa, blogs, redes sociales, programas de radio y televisi\u00f3n, entre otros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95f903b e-flex e-con-boxed e-con e-parent\" data-id=\"95f903b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d18d0cc elementor-widget elementor-widget-heading\" data-id=\"d18d0cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Beneficios del clipping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b11cce6 e-flex e-con-boxed e-con e-parent\" data-id=\"b11cce6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7734ef elementor-widget elementor-widget-text-editor\" data-id=\"a7734ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Monitoreo de la reputaci\u00f3n<\/strong>: Permite a las empresas seguir de cerca c\u00f3mo se percibe su marca en los medios y responder r\u00e1pidamente a cualquier menci\u00f3n negativa.<\/li><li><strong>Medici\u00f3n de impacto<\/strong>: Ayuda a medir el alcance y la efectividad de las campa\u00f1as de relaciones p\u00fablicas y marketing.<\/li><li><strong>An\u00e1lisis de competencia<\/strong>: Facilita el seguimiento de las estrategias y menciones de los competidores.<\/li><li><strong>Toma de decisiones informadas<\/strong>: Proporciona datos valiosos que pueden influir en la toma de decisiones estrat\u00e9gicas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e8fc1f e-flex e-con-boxed e-con e-parent\" data-id=\"6e8fc1f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a30b035 elementor-widget elementor-widget-heading\" data-id=\"a30b035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo hacer un buen clipping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a853eda e-flex e-con-boxed e-con e-parent\" data-id=\"a853eda\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69021ce elementor-widget elementor-widget-text-editor\" data-id=\"69021ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hacer un buen clipping no se trata solo de recopilar menciones, sino de analizarlas y utilizarlas para mejorar la estrategia de comunicaci\u00f3n y marketing de tu empresa. Aqu\u00ed hay algunos pasos para hacerlo correctamente:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ddcef8 e-flex e-con-boxed e-con e-parent\" data-id=\"1ddcef8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f91a1 elementor-widget elementor-widget-heading\" data-id=\"25f91a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Definir objetivos claros<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb3a942 e-flex e-con-boxed e-con e-parent\" data-id=\"bb3a942\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4455161 elementor-widget elementor-widget-text-editor\" data-id=\"4455161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de empezar, es crucial definir qu\u00e9 quieres lograr con el clipping. \u00bfEst\u00e1s interesado en monitorear la percepci\u00f3n de tu marca, medir el impacto de una campa\u00f1a espec\u00edfica, o analizar las estrategias de tus competidores?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9a6e2b e-flex e-con-boxed e-con e-parent\" data-id=\"e9a6e2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1edb7e2 elementor-widget elementor-widget-heading\" data-id=\"1edb7e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Seleccionar fuentes relevantes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fa736 e-flex e-con-boxed e-con e-parent\" data-id=\"36fa736\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae4b39 elementor-widget elementor-widget-text-editor\" data-id=\"4ae4b39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elige cuidadosamente las fuentes de medios que vas a monitorear. Incluye tanto medios tradicionales (prensa, radio, televisi\u00f3n) como digitales (blogs, redes sociales).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a11f4 e-flex e-con-boxed e-con e-parent\" data-id=\"58a11f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdda42 elementor-widget elementor-widget-heading\" data-id=\"5bdda42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Utilizar palabras clave adecuadas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b1666b e-flex e-con-boxed e-con e-parent\" data-id=\"2b1666b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68063cf elementor-widget elementor-widget-text-editor\" data-id=\"68063cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Establece un conjunto de palabras clave que reflejen tu marca, productos, campa\u00f1as y temas de inter\u00e9s. Estas palabras clave guiar\u00e1n la b\u00fasqueda de menciones relevantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-997fd19 e-flex e-con-boxed e-con e-parent\" data-id=\"997fd19\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7421550 elementor-widget elementor-widget-heading\" data-id=\"7421550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Implementar herramientas de clipping<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73694a e-flex e-con-boxed e-con e-parent\" data-id=\"f73694a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6826e3 elementor-widget elementor-widget-text-editor\" data-id=\"c6826e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utiliza herramientas especializadas para automatizar y optimizar el proceso de clipping. M\u00e1s adelante en este art\u00edculo, revisaremos algunas de las mejores herramientas disponibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b8cff e-flex e-con-boxed e-con e-parent\" data-id=\"17b8cff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb9550 elementor-widget elementor-widget-heading\" data-id=\"fdb9550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Analizar y reportar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-840cd74 e-flex e-con-boxed e-con e-parent\" data-id=\"840cd74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45551ad elementor-widget elementor-widget-text-editor\" data-id=\"45551ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una vez recopiladas las menciones, anal\u00edzalas para identificar tendencias, sentimientos y \u00e1reas de mejora. Genera informes regulares para compartir con tu equipo y stakeholder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c881f e-flex e-con-boxed e-con e-parent\" data-id=\"a9c881f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89505f4 elementor-widget elementor-widget-heading\" data-id=\"89505f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herramientas para hacer clipping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c8f0bf e-flex e-con-boxed e-con e-parent\" data-id=\"6c8f0bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3e9b3 elementor-widget elementor-widget-text-editor\" data-id=\"9f3e9b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen diversas herramientas en el mercado que facilitan el proceso de clipping, cada una con sus caracter\u00edsticas y beneficios espec\u00edficos. A continuaci\u00f3n, presentamos algunas de las m\u00e1s destacadas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1369f1c e-flex e-con-boxed e-con e-parent\" data-id=\"1369f1c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20616e6 elementor-widget elementor-widget-text-editor\" data-id=\"20616e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/auditmedia.es\/\" target=\"_blank\" rel=\"noopener\">Auditmedia<\/a><\/li><li><a href=\"https:\/\/www.acceso360.com\/\" target=\"_blank\" rel=\"noopener\">Acceso 360<\/a><\/li><li><a href=\"https:\/\/pressclipping.com\/\" target=\"_blank\" rel=\"noopener\">Pressclipping<\/a><\/li><li><a href=\"https:\/\/mynews.es\/\" target=\"_blank\" rel=\"noopener\">MyNews<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cd0417 e-flex e-con-boxed e-con e-parent\" data-id=\"4cd0417\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b0e59 elementor-widget elementor-widget-spacer\" data-id=\"b7b0e59\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e0dcb9 e-flex e-con-boxed e-con e-parent\" data-id=\"58e0dcb9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-728920f6 e-con-full e-flex e-con e-child\" data-id=\"728920f6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71aefdb9 e-flex e-con-boxed e-con e-child\" data-id=\"71aefdb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16477438 elementor-widget elementor-widget-heading\" data-id=\"16477438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herramientas para impulsar<br>tu negocio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1904ba49 elementor-widget elementor-widget-text-editor\" data-id=\"1904ba49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FinanEDI es la soluci\u00f3n en la nube gratuita que permite automatizar y optimizar los procesos financieros, contables y administrativos de tu negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10759 elementor-widget elementor-widget-button\" data-id=\"6ff10759\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/finanedi.es\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear cuenta gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f0bed17 e-con-full e-flex e-con e-child\" data-id=\"6f0bed17\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6074c09 elementor-widget elementor-widget-image\" data-id=\"6074c09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2024\/09\/Dashborad_00115-300x233.png\" class=\"attachment-medium size-medium wp-image-5370\" alt=\"Herramientas para impulsar tu negocio - FinanEDI\" srcset=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2024\/09\/Dashborad_00115-300x233.png 300w, https:\/\/finanedi.es\/blog\/contenido\/uploads\/2024\/09\/Dashborad_00115-768x597.png 768w, https:\/\/finanedi.es\/blog\/contenido\/uploads\/2024\/09\/Dashborad_00115.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0649d11 e-flex e-con-boxed e-con e-parent\" data-id=\"0649d11\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556f4cd elementor-widget elementor-widget-spacer\" data-id=\"556f4cd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee4408 e-flex e-con-boxed e-con e-parent\" data-id=\"eee4408\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f49f3d elementor-widget elementor-widget-text-editor\" data-id=\"5f49f3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El clipping es una herramienta poderosa que puede proporcionar a tu empresa insights valiosos sobre su presencia y percepci\u00f3n en los medios de comunicaci\u00f3n. Al definir objetivos claros, seleccionar las fuentes adecuadas y utilizar herramientas especializadas como Auditmedia, Acceso 360, Pressclipping y MyNews, puedes optimizar tu estrategia de clipping y aprovechar al m\u00e1ximo los beneficios que ofrece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf5e9c1 e-flex e-con-boxed e-con e-parent\" data-id=\"bf5e9c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549e2bb elementor-widget elementor-widget-spacer\" data-id=\"549e2bb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05d6540 e-flex e-con-boxed e-con e-parent\" data-id=\"05d6540\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9229c7e elementor-widget elementor-widget-heading\" data-id=\"9229c7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae0cf67 e-flex e-con-boxed e-con e-parent\" data-id=\"ae0cf67\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ccd23 elementor-widget elementor-widget-heading\" data-id=\"86ccd23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante el clipping para mi empresa?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-596eb08 e-flex e-con-boxed e-con e-parent\" data-id=\"596eb08\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f16e6d elementor-widget elementor-widget-text-editor\" data-id=\"4f16e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El clipping es crucial porque permite a las empresas monitorear su presencia en los medios, gestionar su reputaci\u00f3n, medir el impacto de sus campa\u00f1as de marketing y relaciones p\u00fablicas, y obtener insights sobre las estrategias de sus competidores. Con esta informaci\u00f3n, puedes tomar decisiones m\u00e1s informadas y ajustar tus estrategias de comunicaci\u00f3n para mejorar la percepci\u00f3n de tu marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2916283 e-flex e-con-boxed e-con e-parent\" data-id=\"2916283\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad18201 elementor-widget elementor-widget-heading\" data-id=\"ad18201\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tipo de medios se pueden monitorear con el clipping?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a48dbca e-flex e-con-boxed e-con e-parent\" data-id=\"a48dbca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6145fcd elementor-widget elementor-widget-text-editor\" data-id=\"6145fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El clipping puede abarcar una amplia gama de medios, incluyendo prensa escrita, medios digitales, blogs, redes sociales, programas de radio y televisi\u00f3n. Al utilizar herramientas especializadas, puedes cubrir tanto medios tradicionales como digitales, asegur\u00e1ndote de no perder ninguna menci\u00f3n relevante de tu marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e8b997 e-flex e-con-boxed e-con e-parent\" data-id=\"36e8b997\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13a2df0e e-con-full e-flex e-con e-child\" data-id=\"13a2df0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfc0ea0 elementor-widget elementor-widget-spacer\" data-id=\"6cfc0ea0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63582150 e-con-full e-flex e-con e-child\" data-id=\"63582150\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f91adc elementor-widget elementor-widget-heading\" data-id=\"68f91adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No te pierdas...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4284a756 e-con-full e-flex e-con e-child\" data-id=\"4284a756\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73fb99 elementor-widget elementor-widget-katen-post-five\" data-id=\"7c73fb99\" data-element_type=\"widget\" data-widget_type=\"katen-post-five.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"padding-30 rounded bordered\">\n\n\t\t\t<div class=\"row infinite-wrapper\">\n\n\t\t\t\n\t\t\t\t<div class=\"col-md-12 col-sm-6 post-list-item post-item\">\n\t\t\t\t\t<!-- post -->\n\t\t\t\t\t<div class=\"post post-list clearfix\">\n\n\t\t\t\t\t\t<div class=\"thumb rounded\"><div class=\"inner\"><a href=\"https:\/\/finanedi.es\/blog\/5-tips-para-estar-preparado-para-verifactu\/\"><img decoding=\"async\" width=\"330\" height=\"250\" src=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2025\/10\/5-tips-para-estar-preparado-para-VeriFactu-330x250.jpg\" class=\"attachment-katen-thumb-list size-katen-thumb-list wp-post-image\" alt=\"5 tips para estar preparado para VeriFactu\" \/><\/a><\/div><\/div>  \n\n\t\t\t\t\t\t<div class=\"details clearfix\">\n\t\t\t\t\t\t\t<ul class=\"meta list-inline mb-3\">\n\t\t\t\t\t\t\t\t<li class=\"list-inline-item\"><a href=\"https:\/\/finanedi.es\/blog\/category\/facturacion\/\">Facturaci\u00f3n<\/a><\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<h5 class=\"post-title\"><a href=\"https:\/\/finanedi.es\/blog\/5-tips-para-estar-preparado-para-verifactu\/\">5 tips para estar preparado para VeriFactu<\/a><\/h5>\n\t\t\t\t\t\t\t<p class=\"excerpt mb-0\">\n\t\t\t\t\t\t\t\tLa facturaci\u00f3n electr\u00f3nica est\u00e1 viviendo una transformaci\u00f3n decisiva con la llegada de VeriFactu, el nuevo&hellip;\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"post-bottom clearfix d-flex align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"col-md-12 col-sm-6 post-list-item post-item\">\n\t\t\t\t\t<!-- post -->\n\t\t\t\t\t<div class=\"post post-list clearfix\">\n\n\t\t\t\t\t\t<div class=\"thumb rounded\"><div class=\"inner\"><a href=\"https:\/\/finanedi.es\/blog\/que-sanciones-existen-por-no-emitir-factura-electronica\/\"><img decoding=\"async\" width=\"330\" height=\"250\" src=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2025\/10\/Que-sanciones-existen-por-no-emitir-factura-electronica-330x250.jpg\" class=\"attachment-katen-thumb-list size-katen-thumb-list wp-post-image\" alt=\"Qu\u00e9 sanciones existen por no emitir factura electr\u00f3nica\" \/><\/a><\/div><\/div>  \n\n\t\t\t\t\t\t<div class=\"details clearfix\">\n\t\t\t\t\t\t\t<ul class=\"meta list-inline mb-3\">\n\t\t\t\t\t\t\t\t<li class=\"list-inline-item\"><a href=\"https:\/\/finanedi.es\/blog\/category\/facturacion\/\">Facturaci\u00f3n<\/a><\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<h5 class=\"post-title\"><a href=\"https:\/\/finanedi.es\/blog\/que-sanciones-existen-por-no-emitir-factura-electronica\/\">Qu\u00e9 sanciones existen por no emitir factura electr\u00f3nica<\/a><\/h5>\n\t\t\t\t\t\t\t<p class=\"excerpt mb-0\">\n\t\t\t\t\t\t\t\tLa factura electr\u00f3nica ya no es una opci\u00f3n, sino una obligaci\u00f3n para la mayor\u00eda de&hellip;\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"post-bottom clearfix d-flex align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"col-md-12 col-sm-6 post-list-item post-item\">\n\t\t\t\t\t<!-- post -->\n\t\t\t\t\t<div class=\"post post-list clearfix\">\n\n\t\t\t\t\t\t<div class=\"thumb rounded\"><div class=\"inner\"><a href=\"https:\/\/finanedi.es\/blog\/que-gastos-son-deducibles-para-autonomos-y-empresas\/\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"250\" src=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2025\/10\/Que-gastos-son-deducibles-para-autonomos-y-empresas-330x250.jpg\" class=\"attachment-katen-thumb-list size-katen-thumb-list wp-post-image\" alt=\"Qu\u00e9 gastos son deducibles para aut\u00f3nomos y empresas\" \/><\/a><\/div><\/div>  \n\n\t\t\t\t\t\t<div class=\"details clearfix\">\n\t\t\t\t\t\t\t<ul class=\"meta list-inline mb-3\">\n\t\t\t\t\t\t\t\t<li class=\"list-inline-item\"><a href=\"https:\/\/finanedi.es\/blog\/category\/contabilidad\/\">Contabilidad<\/a><\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<h5 class=\"post-title\"><a href=\"https:\/\/finanedi.es\/blog\/que-gastos-son-deducibles-para-autonomos-y-empresas\/\">Qu\u00e9 gastos son deducibles para aut\u00f3nomos y empresas<\/a><\/h5>\n\t\t\t\t\t\t\t<p class=\"excerpt mb-0\">\n\t\t\t\t\t\t\t\tLlevar la contabilidad al d\u00eda no es solo una cuesti\u00f3n de orden: tambi\u00e9n puede marcar&hellip;\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"post-bottom clearfix d-flex align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"col-md-12 col-sm-6 post-list-item post-item\">\n\t\t\t\t\t<!-- post -->\n\t\t\t\t\t<div class=\"post post-list clearfix\">\n\n\t\t\t\t\t\t<div class=\"thumb rounded\"><div class=\"inner\"><a href=\"https:\/\/finanedi.es\/blog\/que-debe-incluir-una-factura-electronica-segun-la-ley\/\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"250\" src=\"https:\/\/finanedi.es\/blog\/contenido\/uploads\/2025\/10\/Que-debe-incluir-una-factura-electronica-segun-la-ley-330x250.jpg\" class=\"attachment-katen-thumb-list size-katen-thumb-list wp-post-image\" alt=\"Qu\u00e9 debe incluir una factura electr\u00f3nica seg\u00fan la ley\" \/><\/a><\/div><\/div>  \n\n\t\t\t\t\t\t<div class=\"details clearfix\">\n\t\t\t\t\t\t\t<ul class=\"meta list-inline mb-3\">\n\t\t\t\t\t\t\t\t<li class=\"list-inline-item\"><a href=\"https:\/\/finanedi.es\/blog\/category\/facturacion\/\">Facturaci\u00f3n<\/a><\/li>\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<h5 class=\"post-title\"><a href=\"https:\/\/finanedi.es\/blog\/que-debe-incluir-una-factura-electronica-segun-la-ley\/\">Qu\u00e9 debe incluir una factura electr\u00f3nica seg\u00fan la ley<\/a><\/h5>\n\t\t\t\t\t\t\t<p class=\"excerpt mb-0\">\n\t\t\t\t\t\t\t\tLa factura electr\u00f3nica ya no es el futuro: es el presente obligatorio para aut\u00f3nomos y&hellip;\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"post-bottom clearfix d-flex align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El clipping es una herramienta esencial para cualquier empresa que desee mantenerse informada sobre su presencia en los medios de comunicaci\u00f3n. <\/p>\n","protected":false},"author":3,"featured_media":6681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un buen clipping para tu empresa<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el clipping, sus beneficios, c\u00f3mo hacerlo bien y las mejores herramientas para monitorear medios y optimizar tu estrategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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